Protect Your Asphalt, Protect Your Investment
To ensure your asphalt parking lot or driveway will stand the test of time, you need to sealcoat it every few years. Asphalt sealcoating is the single most effective way to extend the life of your pavement — without it, water, chemicals, and Wisconsin's brutal winters will damage and ultimately destroy even the most pristine of asphalt surfaces.
When you sealcoat, you are adding an additional layer to your parking lot that can handle the elements, so your asphalt doesn't have to.
See the Difference: Before & After
Here's a recent commercial sealcoating and striping project in southern Wisconsin. The faded, gray asphalt on the left had lost its protective surface and crisp lines. After a two-coat application of Pitch Black® and fresh striping, the lot looks brand new — and is protected against the next round of Wisconsin winters.
How Does Sealcoating Work?
When we sealcoat a parking lot or driveway, we start by cleaning the surface with high-powered blowers and steel brooms. We scrub away loose sand, dirt, mud, salt, and anything else that shouldn't be there. Once it's cleaned and prepped, we get to work.
While some residential projects only require a single coat to keep them safe and protected, commercial projects always require two. While some companies cut corners by laying only one coat, they are all but guaranteeing that the work will need to be redone in short order. By design, one coat won't cure (dry) properly — it's curing from the top down, not the bottom up.
Two Coats to Get the Job Done Right
Our first coat is thin and intended to bond immediately to the existing asphalt. We then add a second coat which can easily bond with the first, along with the existing asphalt. This guarantees a single, smooth, protected surface designed to last.
This process, while more cumbersome, ensures an enduring parking lot or driveway that will long outlast, and out-impress, a single coat for years to come.
Cured and Ready
The second coat typically cures within a few hours. But in more humid weather it can take up to a full day. Once the coat is fully dry, Renu Sealcoating will return to stripe your parking lot as needed.
Sealcoating makes your parking lot look professional and presentable. But it also takes the brunt of the wear and tear — from cars driving over it on a regular basis as well as mother nature — so your asphalt doesn't have to.
The sealcoat fades every few years and needs to be replaced. But if you keep your sealcoating maintained, your parking lot can outlast you and even your entire building!
We Do Sealcoating Right — Every Time
You can't be an expert in asphalt without keeping your pulse on the Weather Channel. Some outfits cut corners and sealcoat during the day even if they know it might rain that night. Not us. We stand by our work and know that even the most perfectly sealcoated project can be ruined by rain. If that night's forecast calls for rain, we'll be in touch to reschedule. That might seem inconvenient on its face, but trust us — you wouldn't want it any other way.
Our Premium Sealcoating Product
We use Pitch Black®, a premium rubberized asphalt emulsion sealer engineered to handle the freeze-thaw punishment of Wisconsin winters. Blended with carefully chosen minerals, polymers, and performance additives, it delivers a richer, longer-lasting black finish, a firmer cured body, and a flexible water-repellent coating that bonds naturally to your pavement. Field results and independent lab testing both back it up — this is the toughest, best-performing sealer we've ever put down.
Residential & Commercial Sealcoating
Whether you're a homeowner looking for a quality driveway sealer or a business owner who needs reliable parking lot sealcoating, we treat every job the same way: with the best products, the right process, and no shortcuts. Residential sealcoating keeps driveways looking sharp and protected against Wisconsin winters, while commercial pavement sealcoating keeps your lot looking professional and welcoming to customers. Blacktop sealing extends the life of your asphalt and pays for itself over time by preventing the need for far more expensive replacement down the road.
How Much Does Sealcoating Cost?
Sealcoating cost depends on the square footage of your driveway or parking lot, the condition of the existing asphalt, and whether any crack filling is needed first. As an experienced Wisconsin sealcoating contractor, we'll walk the property with you, explain exactly what your asphalt needs (and what it doesn't), and give you an honest, no-pressure estimate.
Looking for driveway crack repair before your sealcoating project? We often combine these services for the best results. Need your lot parking lot striping after sealcoating? We handle that too. If your surface is too far gone for sealcoating alone, we also offer full asphalt repair and infrared patching for potholes.